Southwest Airlines Investor Relations

Southwest Airlines Rapid Rewards Welcomes e-Miles® Onboard

Thu, 17 May 2012 11:00:00 -0400

Southwest Adds e-Miles as a New Partner to the Carrier's Frequent Flyer Program

May 17, 2012

DALLAS, May 17, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced today the addition of e-Miles as a new Partner of the carrier's frequent flyer program, Rapid Rewards. e-Miles is an opt-in online advertising channel that rewards its members for watching, reading, and responding to targeted advertising. e-Miles members now have the opportunity to redeem their e-Miles currency for Rapid Rewards Points. Rapid Rewards Members can enroll in e-Miles by visiting http://www.e-miles.com/swapartner.

"This new partnership with e-Miles is another in a series of continued enhancements to our Rapid Rewards program," said Jonathan Clarkson, Southwest's Director of Rapid Rewards. "In 2011 we launched our relationship with Research Now via a partnership with e-Rewards, and we're excited to add e-Miles in 2012 to our growing partner portfolio."

It's fast and easy to earn free flights[1] through Rapid Rewards. Members can redeem their points on any seat, any time, on any flight with no blackout dates*. The Rapid Rewards program is tailored to meet the needs of today's traveler, making it faster and easier than ever before to go, see, and do.

About Southwest Airlines

Southwest Airlines continues to differentiate itself from other low-fare carriers--offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/citizenship to read the Southwest Airlines One Report™. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 39,000 Employees systemwide.

About e-Miles

e-Miles is an opt-in online advertising channel that offers unprecedented levels of targeting, scale and flexibility with millions of America's most desired consumers. The company rewards their members who engage in tailored advertising messages with its own virtual currency. Users convert these rewards to one of many partner companies' loyalty programs. e-Miles has more than 4,000 participating top-tier advertisers including Adobe Systems, Johnson & Johnson, Nordstrom, Walmart and The Walt Disney Company. The company is headquartered in Plano, Texas, with sales offices in New York, Los Angeles, and San Francisco. For more information, please visit www.e-miles.com.

* Unlimited reward seats and no blackout dates apply to points transactions only. All Rapid Rewards Rules and Regulations apply.

southwest.com

[1] Rapid Rewards reward flights are free, but travel is subject to the government-imposed September 11th Security Fee of up to $10 per roundtrip.

SOURCE Southwest Airlines

Southwest Airlines And Its Dispatchers End Mediation And Announce Tentative Agreement

Wed, 16 May 2012 18:25:49 -0400

May 16, 2012

DALLAS, May 16, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) and the Transport Workers Union (TWU) 550, representing the carrier's more than 180 Dispatchers, announced today that the two parties have reached a tentative agreement. The tentative agreement is for a new, five-year contract through November 2014, and will be presented to all Southwest Dispatchers pending a final review and approval from the TWU 550 Board of Directors. The current contract became amendable in November 2009.

In early 2011, the Carrier sought assistance from the National Mediation Board (NMB) through the mediation process as defined by the Railway Labor Act. Both Southwest and TWU 550 would like to thank the NMB for its role in reaching this current tentative agreement.

"I am extremely proud of both negotiation teams and their dedication in accomplishing this important task," said Matt Hafner, Southwest Airlines Vice President of the Operations Coordination Center (OCC), which includes the Dispatchers. "This tentative agreement represents hours of hard work and I'm pleased to say is mutually beneficial for not only our hard-working Dispatchers, but also the entire Company, our Customers, and our Shareholders during this challenging economic time in the airline industry."

In the upcoming weeks, the TWU 550 membership will be given the full details of the agreement and have the opportunity to vote on ratification.

Southwest Airlines continues to differentiate itself from other low-fare carriers — offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report™. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has more than 39,000 Employees.

www.southwest.com

SOURCE Southwest Airlines

Southwest Airlines Announces Increase In Dividend And Share Repurchase Authorization

Wed, 16 May 2012 11:27:40 -0400

May 16, 2012

DALLAS, May 16, 2012 /PRNewswire/ -- Southwest Airlines' (NYSE: LUV) Board of Directors, at its meeting held today, declared an increase in the quarterly dividend and increased the Company's share repurchase authorization to $1 billion.

At the Company's Annual Meeting of Shareholders today, Gary C. Kelly, Chairman of the Board, President, and CEO, stated: "I am pleased to announce the Board's decision today to increase the quarterly dividend to $.01 per share from $.0045 per share. The Board also increased the Company's previous $500 million share repurchase authorization to $1 billion. Both actions reflect the Board's confidence in Southwest Airlines and its ongoing commitment to enhance Shareholder value."

The increase in the quarterly dividend will begin with the 143rd dividend declared today to Shareholders of record at the close of business on June 6, 2012 on all shares then issued and outstanding to be paid on June 20, 2012.

Repurchases will be made in accordance with applicable securities laws from time to time in open market or private transactions, depending on market conditions, and may be discontinued at any time.

In August 2011, the Board of Directors authorized the repurchase of up to $500 million of the Company's common stock. Through May 15, 2012, the Company repurchased approximately 39 million shares for a total of $325 million as part of this program. The Board's decision to increase the share repurchase authorization to $1 billion allows the Company to repurchase an additional $675 million of common stock. Since January 2006, the Company has repurchased approximately 159 million shares for a total of $2.2 billion.

Southwest has approximately 768 million shares of common stock outstanding.

SOURCE Southwest Airlines

Southwest Airlines Co. to Present at the Bank of America Merrill Lynch 2012 Global Transportation Conference

Wed, 16 May 2012 08:45:00 -0400

May 16, 2012

DALLAS, May 11, 2012 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) has been invited to speak at the Bank of America Merrill Lynch 2012 Global Transportation Conference. Bank of America Merrill Lynch will be webcasting the audio presentation live, and a link to the webcast will be made available via the Investor Relations homepage on the Southwest Airlines website. Details of the audio webcast are as follows:

Date: Thursday, May 17, 2012

Time: 8:00 a.m. Eastern Time

Speaker: Gary Kelly, Chairman of the Board, President and Chief Executive Officer

Web Address: http://southwest.investorroom.com/

Contact: Investor Relations (214) 792-4415

To access the live audio webcast, click on the link above, or go to www.southwest.com and click on "Investor Relations" under the "About Southwest" menu at the bottom of the page. Upon completion of the live webcast, a replay will be available in the Investor Relations Events Calendar at http://southwest.investorroom.com/past-events.

Minimum Requirements to listen to broadcast:

Windows Media Player software, downloadable free from http://www.microsoft.com, and at least a 56K bps connection to the Internet. If you experience problems listening to the webcast, click on Help in the webcast browser.

SOURCE Southwest Airlines Co.

Webcast Alert: Southwest Airlines Co. Annual Meeting of Shareholders

Tue, 15 May 2012 08:45:00 -0400

May 15, 2012

DALLAS, May 10, 2012 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) invites you to listen to a live webcast presentation of its Annual Meeting of Shareholders. A link to the webcast will be made available via the Investor Relations homepage on the Southwest Airlines website. Details of the audio webcast are as follows:

Date:	Wednesday, May 16, 2012

Time:	10:00 a.m. Central Time

Web Address:	http://southwest.investorroom.com/

Investor Relations	(214) 792-4415

Minimum Requirements to listen to broadcast:

The Windows Media Player software, downloadable free from http://www.microsoft.com, and at least a 56K bps connection to the Internet. If you experience problems listening to the webcast, send an e-mail to: webcast@multivu.com.

SOURCE Southwest Airlines Co.

Southwest Airlines Co. to Present at the Bank of America Merrill Lynch 2012 Global Transportation Conference

Fri, 11 May 2012 08:45:00 -0400

May 11, 2012

Date: Thursday, May 17, 2012

Time: 8:00 a.m. Eastern Time

Speaker: Gary Kelly, Chairman of the Board, President and Chief Executive Officer

Web Address: http://southwest.investorroom.com/

Contact: Investor Relations (214) 792-4415

Minimum Requirements to listen to broadcast:

SOURCE Southwest Airlines Co.

Webcast Alert: Southwest Airlines Co. Annual Meeting of Shareholders

Thu, 10 May 2012 18:00:00 -0400

May 10, 2012

Date:	Wednesday, May 16, 2012

Time:	10:00 a.m. Central Time

Web Address:	http://southwest.investorroom.com/

Investor Relations	(214) 792-4415

Minimum Requirements to listen to broadcast:

SOURCE Southwest Airlines Co.

Southwest Airlines Announces New Boston Logan To Nashville Route

Thu, 10 May 2012 16:41:57 -0400

Airline Celebrates New Route with a $139 One-way Sale

May 10, 2012

DALLAS, May 10, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) announced today it will begin service between Boston Logan and Nashville with one daily nonstop roundtrip flight starting Aug. 12, 2012. To celebrate the new route, the carrier also announced a fare sale of $139 one-way between the two markets when purchased by May 11, 2012, at 11:59 PT. These low fares are available for travel every day of the week except Fridays and Sundays when travel takes place between Aug. 12, 2012, and Nov. 2, 2012 (blackout dates apply). Fares can only be purchased at southwest.com or swabiz.com. To take advantage of this special fare, visit www.southwest.com.

Southwest Airlines continues to differentiate itself from other low-fare carriers—offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. Southwest serves 73 cities in 38 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report™. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has nearly 39,000 Employees systemwide.

ADDITIONAL FARE RULES

Fares are available only on www.southwest.com and www.swabiz.com and can be purchased today, through May 11, 2012, 11:59 pm PT. Travel must take place between Aug. 12, 2012, and Nov. 2, 2012. Fares are valid for nonstop travel only every day of the week except Fridays and Sundays. Blackout dates apply for Aug. 30, 2012, and Sept. 3, 2012. Seats are limited. Fares may vary by destinations, flight, and day of week and won't be available on some flights that operate during very busy travel times and holiday periods. Displayed prices include all government taxes and fees. Fares are available for one-way travel. Fares may be combined with other combinable fares, except Senior Fares. When combining fares, all rules and restrictions apply. Fares are nonrefundable but may be applied toward the purchase of future travel on Southwest Airlines. Fares are not available through the Group Desk. Any change in the itinerary may result in an increase in fare. Standby travel requires an upgrade to the Anytime fare. Fares are subject to change until ticketed. Fares are valid on published, scheduled service only.

www.southwest.com

SOURCE Southwest Airlines

Air Transport World Magazine Names Southwest Airlines Eco-Pioneer of the Year

Thu, 10 May 2012 12:00:00 -0400

May 10, 2012

DALLAS, May 10, 2012 /PRNewswire/ -- Air Transport World (ATW) Magazine today revealed the winners of its inaugural 2012 Eco-Aviation Awards, naming Southwest Airlines (NYSE: LUV) as the Eco-Pioneer of the Year for the airline's focus on efficiency long before environmentally-sound business practices were understood or recognized. Whether it's diverting more than 7,300 tons of material equal to the weight of about 173 Boeing 737-700 aircraft from landfills and into recycling facilities since August 2008 with its co-mingled recycling program, or unveiling Evolve, the carrier's all-new eco-friendly cabin interior that emphasizes comfort and personal space, Southwest continues to operate with a green filter.

Since Southwest's beginnings more than 40 years ago, the LUV airline has always approached business differently—the ten-minute turn, Bags Fly Free, no change fees—the list goes on and on. One thing that has remained constant since Southwest took to the skies four decades ago is doing the right thing for the carrier's triple bottom line focused on Performance, People, and Planet.

About Southwest Airlines

www.southwest.com

SOURCE Southwest Airlines

CivilianJobs.com Recognizes Southwest Airlines As 2012 Most Valuable Employer (MVE) for Military®

Tue, 08 May 2012 11:00:00 -0400

Award Celebrates Southwest Airlines' Commitment to Veterans

May 8, 2012

DALLAS, May 8, 2012 /PRNewswire/ -- CivilianJobs.com today recognized Southwest Airlines (NYSE: LUV) as the only airline on its list of 2012 Most Valuable Employers (MVE) for Military. Employers on the list were selected based on the best recruiting, training, and retention plans for military service members and veterans.

"Southwest Airlines has a long history of supporting the men and women who fight for our Freedoms," said Jeff Lamb, Southwest's Executive Vice President, Chief People and Administrative Officer. "Military service members and veterans possess the specialized skills and discipline needed for many of our positions, and we feel fortunate to be an Employer of choice for those who have served our country."

Southwest has a long history of supporting men and women in uniform and works closely with many organizations that support active duty military and their families and veterans, including The Mission Continues, the Armed Forces Foundation, Iraq Afghanistan Veterans Association, and Honor Flight. Southwest also has named November "Military Heroes Month" to additionally recognize and celebrate those who fight for the Freedoms of our country.

"I have come to look forward to the month of May and the subsequent release of the employer names, representing both large and small businesses, which receive the Most Valuable Employers for Military honor," said Sandra Morris, CEO, Bradley-Morris, Inc., parent company of CivilianJobs.com. "The number of companies that CivilianJobs.com recognizes today as MVEs has increased each year of the award. This trend, where more employers are focusing their resources on the hiring and retaining of military, is one to celebrate. I congratulate Southwest Airlines for this recognition."

The 2012 Most Valuable Employers (MVE) for Military was open to all U.S.-based companies. In addition to being recognized in the May issue of Civilian Job News, CivilianJobs.com's worldwide military base newspaper, winning employers will also be displayed on the CivilianJobs.com website.

About Southwest Airlines
Southwest Airlines has a long history of supporting the men and women who fight for our Freedoms and has been named one of G.I. Jobs Top 100 Military Friendly Employers. Southwest Airlines also was recognized by the Employer Support of the Guard and Reserve (ESGR) for our commitment and support of our National Guard and Reserve Employees. Southwest Airlines continues to differentiate itself from other low-fare carriers – offering a reliable product and exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, now serving 73 cities in 38 states. Southwest also is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest Airlines is doing its part to be a good citizen, visit southwest.com/citizenship to read the Southwest Airlines One Report ™. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has nearly 39,000 Employees system-wide.

About CivilianJobs.com and MVE – CivilianJobs.com, where America's military connects with civilian careers, delivers job fairs, staffing services, a job board plus employer advertising in our military base newspaper, Civilian Job News. The CivilianJobs.com Most Valuable Employers (MVE) for Military serves to help military-experienced job seekers identify the top employers to target for civilian careers. MVEs are selected annually based on those employers whose recruiting, training and retention plans best serve military service members and veterans.

SOURCE Southwest Airlines